Romans' Toy War to raise money for Alexander Devine Hospice

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4 Dec 2017

Romans’ Toy Wars to sell toys for Alexander Devine

Author: Barry Wild

Over the past five years, Romans has chosen to sponsor Alexander Devine, a local children’s hospice, and have raised over £100,000 through their fundraising efforts.

This year, Romans’ Directors have challenged the three teams in their Training Academy to see who can raise the most money for Alexander Devine. Spin Masters Toys have kindly donated over 1,000 brand new, packaged toys that haven’t even hit the shelves yet. On 15th of December the three teams will go head to head in Romans’ Reading, Maidenhead and Wokingham branches.

Each team has been given an equal number of brand new toys, a £150 marketing budget and a branch to hold their own toy sale in. The winners will be the team who has raised the most money for the hospice. All of the proceeds from the toy sale will be going to the hospice and any toys which aren’t sold will also be donated.

Peter Kavanagh, Romans Group Managing Director explains: “Not only will Toy Wars help raise money for a charity that’s very dear to hearts, but it will also provide our trainee agents with some invaluable experience in creating a business plan, running an event and selling products.

“I’m really impressed with the effort I’ve seen from the teams so far, everyone has wholeheartedly got behind this cause and I’m confident that we will raise a lot of money for Alexander Devine.”

Alexander Devine Children’s Hospice Service was set up by Berkshire parents John and Fiona Devine in memory of their eight year old son Alexander, who died after four years of treatment for a brain tumour, with the aim of building Berkshire's first dedicated hospice for children with life threatening illnesses. The first hospice opened earlier this year in Maidenhead, providing much needed care and support for families around Berkshire.

“Having been to visit the hospice since its completion, we are all amazed at not only the sheer size of the hospice but also at the meticulous attention to detail that has gone into the design. They really have thought of everything; from the curved hallways ideal for children to run up and down and play in, to the impressive hydrotherapy pool, and the large fireplace in the entrance which looks beautiful during the winter months.” Peter adds.

If you would like to learn more about the event, keep an eye on our Facebook page where we’ll be posting updates during the lead up to challenge as well as announcing the winning team on the 18th December.

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