Brits spend longer choosing what to eat than where to live

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19 Jul 2017

Brits spend more time deciding what to eat than where to live!

Author: Antony Gibson

It’s the biggest purchase that most of us will ever make, yet in the South East, we only spend 26 minutes inside a property before making an offer. Considering that on average, we spend 34 minutes every day deciding what to eat and 30 minutes watching our favourite soap, it’s surprising that such a big, decision is made in such little time.

For sellers this means you have a tiny window of opportunity to grab buyers’ attention. 

This revelation from Zoopla, suggests that the way we search for and choose our homes is changing. The decline in time spent in a property before making an offer is down to the huge amount of research we are able to do from the comfort of our own homes.

On average a buyer in the South East spends 73.5 hours trawling through property portals before booking in viewings. So for sellers, this means that getting your listing noticed is key. But with so many listings out there just what is it that makes buyers stop scrolling and start reading?

A picture speaks a thousand words so make sure the photos on the online portals and agents’ website do your home justice. Think about the staging of your home before the agent takes photos, minimise the clutter, let in as much natural light as possible and use mirrors to make spaces appear larger.

Tech savvy agents may use the property portals to their full advantage, utilising the premium and feature property listings on Rightmove and Zoopla. 

Well written descriptions optimised not only for users but also for search engines. It is important that the online description of your property not only reads well to users but that it is also optimised to appear in Google search results. Whilst the majority of users will search solely on property portals, and the agents’ website, a few will turn to Google so it’s important that your agent can offer this digital expertise to market your property to the widest range of buyers possible.

Getting the price right is key to ensuring your listing reaches the maximum number of property hunters. Having studied online behaviour of buyers, a recent report suggested that buyers search for around £50,000 above their purchase price, coupling this with the knowledge of the price filtering bands on the online portals your agent can ensure your property appears for the maximum amount of searchers. Correct pricing is an essential component to ensure your property gets the best reaction from buyers.

If you are thinking of selling and would like to find out more, speak to our sales team on 01344 985 666. 

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